Creative – and the production and operational infrastructure behind it – are often treated as support functions. In reality, they are growth engines.
When creative infrastructure is positioned downstream, the business pays for it. Momentum slows. Value leaks. Teams carry pressure that should have been designed out of the system.
Creative work is inherently strategic. It lives inside constraint – budget, timeline, risk, trade-offs – every day. Each decision balances ambition with reality. That is true business intelligence. It’s also strategic capability.
When organizations recognize that – and build the right operational backbone around it – creative becomes a true growth driver.
I build the structure early enough that scale doesn’t break the system – or the people inside it.
Creative Operations & Production Leadership
I operate at the intersection of creative ambition and business reality. I oversee a multi-million-dollar production ecosystem and design the systems that protect value as complexity scales.
My mandate is simple: ensure excellence in craft and excellence in business scale together.
How I Work
• Production strategy embedded across the entire creative pipeline
• Brand investment aligned with real capacity
• Rights, licensing, and procurement navigated fluently
• Operational clarity designed to protect both performance and people
• Cross-functional modernization across complex creative environments
This is how creative capability drives business performance.
Standards. Structure. Agency.
• Teams should not carry chaos that belongs in the system.
• Well-designed operations give people more agency, not less. They raise the standard and make excellence repeatable.
• Excellence in craft and excellence in business are not incongruous. When aligned intentionally, they scale together.
• That alignment requires operational clarity and structure designed with intention.
I build the systems that make it possible.
Beyond my Executive Role
Beyond my executive role, I convene ambitious female leaders across media, marketing, and creative industries through Lisa’s Leadership Lounge – a private forum focused on growth, agency, and leadership.
Because building better organizations starts with building more fluent leaders.