Creative is not a support function. It’s a growth engine.
I build the infrastructure that allows it to scale.
Downstream Has a Cost
When creative and the systems around it are positioned at the end of the process, the business pays for it. Momentum slows. Value leaks. Teams absorb pressure – and inefficiency – that should have been solved structurally.
Scale becomes reactive instead of intentional.
Creative Work is Strategic by Nature
Creative work lives inside constraint – budget, timeline, risk, trade-offs – every day. Each decision balances ambition with reality.
That is strategic capability.
When organizations design around that capability – and build the right operational backbone around it – performance compounds.
Leadership & Scope
I operate at the intersection of creative ambition and business reality. I oversee a multi-million-dollar production ecosystem and design the systems that protect value as complexity scales.
My work ensures that:
Production strategy is embedded across the entire creative pipeline
Brand investment aligns with real capacity
Rights, licensing, and procurement are navigated fluently
Operational clarity protects both performance and people
Modernization initiatives strengthen cross-functional execution
This is how creative capability drives business performance.
Standards. Structure. Agency.
Teams should not carry chaos that belongs in the system.
Well-designed operations give people more agency, not less. They raise the expectations. They make excellence, not only achievable, but repeatable.
Excellence in craft and excellence in business are not incongruous. When aligned intentionally, they scale together.
That alignment requires operational clarity and structure designed with intention.
I build the systems that make it possible.
Building Fluent Leaders
Beyond my executive role, I convene ambitious women building creative capability across industries through Lisa’s Leadership Lounge – a private, thoughtfully curated forum built for depth and candor.
A room where you don’t have to perform – just think openly, speak honestly, and leave clearer than you arrived.
Stronger organizations begin with stronger women in leadership.